Thursday, November 26, 2009

What is Pumalogy? EXPLORATION part 2/3

What is Pumalogy? Pumalogy is an identity, a concept laboratory and an execution facilitator. In other words it is "le nom de plume" of the media I produce.




The Pumalogy laboratory is a concept kitchen of the Pumalogy media. The notion of a concept kitchen is a term coined by Pipilotti Rist, who orchestrated the erection of the cloud island during the Swiss Expo of 2006. it implies an experimentation with culture to produce amazing materials. The laboratory is basically the Pumalogy artistic process.

Exploration has always passionately driven me into the direction of my dreams, often bearing the weight of wild adventures. The path is well worth it because the gems experienced and found along the way are beyond the possibility of explaining!

Paradoxically sharing passion is what informs the methodology of Pumalogy. I seek to communicate the passion I experience and inspire audiences to imagine new worlds.

Physically I am connected to the mountain landscape. Today Pumalogy is expedition ready with both serious alpine accomplishments coupled with deep field film-making experience. I have hauled professional equipment and shot film from central Asian Siberia to the Summit of 6000m peaks. I also have guided on serious alpine terrain while navigating avalanche hazard for the pleasure of backcountry turns. It is the reason we climb and what we witness while exploring that informs the Pumalogy process.

The Backcountry

In the urban context the Pumalogy operation reflects my outdoor background. The production has a light foot print. It is green, mobile, and discrete, while offering an uncompromising production value. The Pumalogy production model is futuristic and clean. The image I study in the city is like a western landscape because I am interested in people and space. Architecture is an example of an intentional dynamic between these properties. And when I turn to mindscapes, in interviews, I want to know about the connection of individuals and place. This process allows me to investigate my connection to where I stand and gives Pumalogy depth, perhaps meaning.

The City

I was born between cultures and into the backcountry. I have explored regions and traditions throughout the world and spent many years navigating different mountain ranges. Pumalogy is a result of this background, and at its birth in academia developed into an integrated conscious search.

Exploration is a passion at the foundation of Pumalogy. But Pumalogy is much more than adventure media. Pumalogy is expedition ready but driven by the outcome of reportage style photojournalism. Pumalogy searches for a story, while experimenting with ideas to produce stunning multi-media environments. The exploration reflected, is as inward as outward.


Pumalogy is an expedition ready dialogue facilitator that produces media influenced stylistically by focused experimentation.

In laboratory fashion the process is rigorous and the outcome unknown. The result is a series of gems that connect with the audience. Pumalogy photography and film, offer enlightening new ways of seeing the same environment and to borrow from Nicholas Roerich's search, is a messenger of beauty.

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